Dealership Genius
One platform. Three levels.
Essential, Pro or Max. Choose the tools your store needs—with every inclusion in one place.
DG Elevate™ is still in beta. Availability and practice limits may change during testing.
Your plan, at a glance All prices in USD. | The foundation Essential$395 per store / month Knowledge, answers & protection 5 users per store Choose Essential | Recommended Pro$595 per store / month Train your team. Run your store. Unlimited users Choose Pro | Best value Max$695 per store / month Every tool. Every advantage. Unlimited users Choose Max | Just you Individual$59 / $79 / $149 per person / month Non-manager / Manager / Executive One person · no group discount Choose Individual |
|---|---|---|---|---|
| Included users / additional users | 5 included +$29/user/mo | Unlimited | Unlimited | One person |
| Knowledge & answers | ||||
| Ask Dealership Genius (unlimited questions) | Included | Included | Included | Included |
| Answers with reasoning and next steps | Included | Included | Included | Included |
| Instant plain-English definitions for any dealership term or acronym | Included | Included | Included | Included |
| The Playbook: every dealership discipline, organized the way a store runs | Included | Included | Included | Included |
| The Vault: 57 verified outside resources across 12 knowledge domains | Included | Included | Included | Included |
| A role fast track for each of 10 positions, in order, with a cadence | Included | Included | Included | Included |
| Your objectives: say the goal, get the questions worth settling first | Included | Included | Included | Included |
| Staff invites with a role and department picker | Included | Included | Included | Included |
| Works on desktop, laptop, tablet and phone | Included | Included | Included | Included |
| Copy or share any answer instantly | Included | Included | Included | Included |
| Training & store management | ||||
| Action plans, manager's meetings and lessons built to one required standard | Not included | Included | Included | Not included |
| Lesson quizzes, certificates and assignment tracking for leadership | Not included | Included | Included | Not included |
| Your daily command centre: meetings, plans, lessons and saved work in one screen | Not included | Included | Included | Not included |
| Department views so a sales leader and a fixed operations director see their own team | Not included | Included | Included | Not included |
| Your own documents: pay plans, process guides and policies quoted back in answers | Not included | Included | Included | Not included |
| Vendor intelligence across 22 solution categories, with first-hand verified facts | Not included | Included | Included | Not included |
| The Vault put to work: assign a resource with the change you expect and a follow-up date | Not included | Included | Included | Not included |
| Monthly store report and your store profile | Not included | Included | Included | Not included |
| Early access to new features | Not included | Included | Included | Not included |
| Powerful tools, included | ||||
| Ad Check - Automated weekly advertisement and website compliance reviews, with automatic notifications to you and your marketing agency | Included | Included | Included | Included |
| Compensation - 35+ available pay plans and comp plan compliance check | Included | Included | Included | Included |
| Talk · spoken questions and answers | +$99/mo | Included | Included | +$99/mo |
| DG Elevate™ - Verbal customer practice for sales, service, and BDC | +$295/mo | +$295/mo | Included | Not included |
Essential additional users
5 users per store · $395 total/month for 1 dealership. Extra users are $29 each; no group discount on extra users.
Individual plans stay at $59 / $79 / $149
Non-manager / Manager / Executive. Access follows your position; individual role restrictions remain unchanged. Compensation access remains restricted to authorized leaders.
DG Elevate™ practice allowance
Included each month, per store
Awaiting cost verification
Same allowance for the $295 add-on and Max. A completed practice session—not a curriculum lesson—is the usage unit.
Every additional 100 practices
$29
One-time purchase, shared by your store; no automatic additional charges.
Voice rollout
Final allowance pending
Paid verbal activation awaits eight more completed measured practices. No verbal add-on or practice-pack charge is available before verification. Talk is separate: 2,000 spoken answers/month.
More value with Max
Pro + DG Elevate™: $890/month
Max with all tools: $695/month
Save $195 per store/month with Max
Essential + DG Elevate™ is $690. For just $5 more, Max also includes all Pro tools and Talk.
Your original rate is protected
Signed up before the new pricing? You keep the monthly rate you originally signed up for while your subscription remains active. A Pro account at $395 stays at $395. Moving to Max is optional—not an automatic change.
Your existing subscription rate stays unchanged unless you choose a different plan.
The retail automotive industry’s most advanced, interactive and fully conversational role-play solution for sales, Internet, BDC and service professionals. Build confidence before the next customer conversation, with practice and coaching grounded in Dealership Genius expertise.
- Salespeople, internet sales, service BDC and service advisors
- Franchise-aligned scenarios using current, verified store facts
- Type or speak with paid verbal access; hands-free Live conversation
- Assigned scenarios, coaching scores and repeat practice toward mastery
- Scores for reps and their authorized managers and leaders
One month free. Help shape the trainer.
Join for 30 days and provide your feedback in exchange for 1 free month of DG Elevate™.
DG Elevate™ remains in beta; verify generated guidance independently. Free beta includes typed practice, with no card or automatic paid activation. Verbal practice requires eligible paid access. Included with Max or a $295/month Essential/Pro add-on.
Free trials: 7 days for dealership plans; 5 days for individuals. DG Elevate™ is still in beta. Group plans are arranged with our team; displayed discounts are not yet available in self-service checkout.
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