How Dealership Genius works

How does it work?

Ask a real question the way you would ask a trusted operator, about a department, a number, a person problem or a project, and you get a direct answer, the reasoning behind it and the exact next steps.

Alongside that you get a knowledge base organized by every dealership discipline, so you can read a full briefing on a subject instead of only asking one-off questions.

How much does it cost?

Dealership Genius is $195 per month. Dealership Genius Pro is $395 per month.

No setup fees and no contracts, it is month to month.

How many users are included with the dealership plan?

Up to 5 users are included with Dealership Genius. Additional users are $39 per month each.

What is the difference with Dealership Genius Pro?

Pro includes everything in the base plan plus unlimited users across every rooftop, training outlines you can run in any department meeting, blueprints you can build and manage as your own action plans, the full insight articles library, and early access to new features.

Can I upgrade or downgrade at any time?

Yes. Switch plans whenever you want and the change takes effect immediately, with the difference prorated on your next invoice.

Can I cancel at any time?

Yes. Cancel whenever you like and you keep access through the end of the period you have already paid for.

Is there a free trial?

Yes, a 7-day free trial. You add a card at signup, get full access right away, and are not billed until the trial ends.

Can we update our dealership information to customize the answers, blueprints, and training in Dealership Genius Pro?

Yes. Pro members can enter their store details, rooftops and brands, monthly new and used volume, staffing, effective labor rate, used vehicle days supply, lead response and closing rates, and current focus areas.

Blueprints, training outlines and articles then reflect your actual numbers and priorities instead of generic benchmarks.

What type of insights are available?

Playbooks, operating principles, process frameworks, warnings, metrics and predictions, across new cars, used cars, inventory management, fixed operations, F&I, digital retailing, marketing and leads, staffing and retention, leadership and culture, AI, capital allocation, compliance, cybersecurity, EVs, DMS and profitability.

Can you show me some examples of insights?

How to hold effective labor rate while keeping customer pay traffic healthy. Why open repair orders above 150% of your daily capacity signal a shop that has lost control. What to fix before connecting any AI tool to your dealership data. How to turn used vehicles faster without giving up gross. How to attract, hire and retain the best talent in your market.

You can read full write-ups on the insights page.

How current are the insights?

The insights are updated weekly to ensure it is constantly up to date with what's happening in the retail automotive industry for all areas of your dealership.

This includes the most current proven strategies and things dealers across the industry are doing right now so that you can always have a competitive edge.

How are insights generated?

Every insight comes straight from:

• Decades of David Spisak's operating experience creating the most profitable dealership in the industry.

• Working with top dealers across the industry, mentoring departmental managers, associates and dealership executives.

• What he has learned from the top-performing dealers and managers in the industry today.