Retail automotive intelligence
Decades of expertise,
available on demand.
Nearly 50 years of retail automotive expertise available on your desktop, laptop, or mobile device, covering every single aspect of your dealership operations and delivering the answers, recommendations, action plans, processes, and proven strategies to create the highest-performing associates, departments, and organizations in retail automotive today.
Month to month. No contract. Cancel any time. More about the source
Fast, simple, complete
See it in action — on your laptop and your phone
Real screens from a demo store. Every feature is one tap away, and it all works the same on a phone.
New in Dealership Genius
The most powerful tools in retail automotive
The retail automotive industry’s most advanced, interactive, fully conversational role-play solution for sales, Internet, BDC and service professionals. Practice realistic conversations, receive coaching, and build mastery. Managers assign scenarios and track progress.
Compensation Tool
Build and check pay plans against verified state and federal pay rules, with Word and Excel downloads. Executives control who sees which plans.
Weekly Ad Check
Every week your website's vehicle pages are checked against your state's advertising rules and FTC rules. One clear email lists only the pages that broke a rule.
Talk to Dealership Genius
Ask out loud on laptop or phone, just start speaking or say "Hey Dealership Genius." Hear a ~45 second spoken summary while the full written answer with source credits shows on screen.
50 states + FTC = 51 rule sets
State pay and advertising laws plus federal FTC rules sit behind every answer, every Ad Check finding and the Law Library.
Your documents, answered
Upload factory incentive programs, training manuals and processes. Ask a question and get the exact detail in seconds.
390 independent vendor ratings
Researched solutions across 24 categories, ranked for your store with costs, scores and replacements. No vendor pays to be listed.
Daily Top List with proof
Each person gets a short daily list. Items finish only by actually doing them, and managers see a daily leaderboard and history.
Career levels 1–5
Salespeople and service advisors move from Associate to Master. Every step up requires passing a test, and managers and group leaders see who is ready to grow.
Action plans + meetings
Turn any answer into dated steps with owners, and run manager meetings with ready-made agendas and lessons.
Leader-grade security
Each store's data is sealed off from every other store. Leaders use two-step sign-in, and every plan has usage limits.
Decades of mastery
of retail automotive operating performance
For every department
Sales, Marketing, AI, Fixed ops, F&I, Inventory, Used Cars, New Cars, Leadership, Hiring & Retention and more
In seconds
Get the answers you can act on, instant action plans and the exact steps your managers need to improve results
By the numbers
The library today, and it keeps growing as new episodes and trainings are added.
2,500+
Recorded episodes
9,000
Hours of training, insights, executive coaching and proven strategies
1,800+
Individual lessons and action plans
22
Master topics covering the entire dealership
57
Verified outside resources in The Vault, every link checked
12
Knowledge domains with a fast track for 10 different roles
390
Researched solutions across 24 vendor categories, ranked for your store
Daily
Automated checks on every page, every morning
The performance expert your store has never been able to hire
Nearly five decades of running, fixing and scaling dealerships, distilled into one place you can question directly. Here is what you get the moment you walk in the door.
Ask Dealership Genius
Ask what you would ask a mentor who has run the store and fixed the department. You get a direct answer, the reasoning, and the exact next moves.
You ask
My used car department is turning inventory too slowly. What do I fix first?
Dealership Genius answers
Start with aging, not pricing. Anything past 45 days is costing you more than the discount you are avoiding. Pull your aging report by buyer and by source, then set one wholesale decision day each week and hold to it…
The Playbook
Structured briefings on every discipline, and one click turns any subject into a manager's meeting, an action plan or a lesson for your team.
The Vault
57 verified outside resources across 12 knowledge domains, ordered into a fast track for the job you actually hold, with every link checked by hand.
Your objectives
Say what you want to accomplish. You get the questions worth answering first, then the plan, the meeting or the lesson that gets it done.
Lessons, quizzes and certificates
Each lesson ends in a short quiz and a printable certificate, and leadership sees who took it, who passed and who is behind.
Your daily command centre
Next meetings, plans still open, lessons ready to run and your saved work, all actionable from one screen with colour that shows what needs attention.
Your team, by department
Invite your staff with the right role, and a sales or fixed operations leader sees their own people and their own numbers.
Consistent deliverables
Every action plan, meeting and lesson is checked against a required structure and length before it is saved, so nothing thin reaches your team.
Your own documents (Pro)
Upload your pay plans, process guides, manufacturer programmes and policies, and answers quote your own rules, private to your store.
Vendor intelligence
Vendor Research: 390 researched solutions across 24 categories, ranked for what matters most to your store, with scores, costs, replacements and first-hand verified facts.
News, posts and briefings
What today's industry news means for your store, a searchable archive of past posts, and the Intelligence Center.
Everywhere you work
Desktop, laptop, tablet, phone. Same expertise, same clarity, native sharing built in. No installs, no training.
Private by design
Participants in the source material are de-identified. What you read is the lesson, never anyone's confidential detail.
Your store profile (Pro)
Built around your numbers, not generic benchmarks
Pro members enter their own dealership details: rooftops and brands, new and used volume, staffing, effective labor rate, used vehicle days supply, lead response and closing rate, plus the market conditions you are dealing with.
From that point on, the answers, blueprints and training outlines speak to your store rather than an industry average, so your managers get steps that fit the volume, staffing and gross you actually have.
See how tailoring worksWhat changes once you add it
- Recommendations sized to your volume, staffing and departments
- Blueprints pre-filled with your own starting metrics and targets
- Training outlines that name your brands, tools and priorities
- Targets framed against your current numbers, not a national average
- Update it any time as your store, staff or market changes
What operators actually use it for
Monday morning manager meeting
Pull a training outline on the topic that hurt you last month and run the meeting with objectives, discussion questions and metrics already prepared.
A department that has stalled
Describe what you are seeing. Get the likely causes ranked by probability, the numbers that confirm it, and the sequence to fix it.
A new manager who needs to ramp fast
Hand them the knowledge base for their department and a blueprint for their first 30 days instead of hoping they figure it out.
A decision you cannot afford to get wrong
Capital allocation, a new tool, a staffing model, an AI rollout. Ask before you commit and hear how it has actually played out.
Up and running before your next meeting
Sign up in two minutes
Choose your plan, add your card and start your 7-day free trial. Access is immediate.
Ask your real question
In your own words, the way you would ask a trusted operator who has already solved it.
Put the answer to work
Share it, print the training outline, or turn a blueprint into your store's 30-day plan.
Two plans. Both start free.
Dealership Genius Essential
Straight answers and a full knowledge base for your leadership team.
$395/month
Up to 5 users
- Ask Dealership Genius (unlimited questions)
- Answers with reasoning and next steps
- Instant plain-English definitions for any dealership term or acronym
- The Playbook: every dealership discipline, organized the way a store runs
- The Vault: 57 verified outside resources across 12 knowledge domains
- A role fast track for each of 10 positions, in order, with a cadence
- Your objectives: say the goal, get the questions worth settling first
- Staff invites with a role and department picker
- Works on desktop, laptop, tablet and phone
- Copy or share any answer instantly
- Additional users $29 per month each
Dealership Genius Pro
Everything, for the whole organization, plus training and blueprints.
$595/month
Unlimited users
- Everything in Dealership Genius
- Unlimited users across every rooftop
- Action plans, manager's meetings and lessons built to one required standard
- Lesson quizzes, certificates and assignment tracking for leadership
- Your daily command centre: meetings, plans, lessons and saved work in one screen
- Department views so a sales leader and a fixed operations director see their own team
- Your own documents: pay plans, process guides and policies quoted back in answers
- Vendor intelligence across 22 solution categories, with first-hand verified facts
- The Vault put to work: assign a resource with the change you expect and a follow-up date
- Monthly store report and your store profile
- Early access to new features
Month to month. No contract. Cancel any time. Full details on the pricing page.
Where it comes from
One operator's career, not a search engine
Everything you read traces back to David Spisak's own recorded work: podcast episodes and live dealership training sessions with operators, managers and executives across the country.
Every participant other than David is de-identified before anything enters the library, you get the lessons and insights to transform your results. We never share dealership or individual confidential details, requests or identities.
More about the sourceHow the library is built
- Recorded keynotes, group trainings, management trainings, live trainings, and podcast episodes.
- Accurately transcribed with retail automotive language and acronyms intact
- Any other speaking participant is de-identified and replaced by a role, never a name.
- Lessons organized into master topics, fully indexed, which cover every aspect of dealership operation
The questions we hear most
Is this just another AI chatbot?
No. It only answers from a private body of real operating experience, decades of running, fixing and scaling dealerships. It does not guess, and it does not talk like a search engine.
How long until it is useful?
Minutes. There is nothing to implement and nothing to upload. Sign up and ask your first question.
Will my team actually use it?
Answers are short, formatted and shareable, and training outlines print straight to a meeting. It fits the way managers already work.
Your next best decision is already in here.
Sign up now and ask one question, you will know within a minute.