Features
Everything a dealership leader needs, in one place
Not a course library. Not a search engine. A working advisor built from nearly five decades of running, fixing and scaling dealerships, ready the moment you sign up.
Fast, simple, complete
See it in action — on your laptop and your phone
Real screens from a demo store. Every feature is one tap away, and it all works the same on a phone.
New in Dealership Genius
What's new and most powerful
The retail automotive industry’s most advanced, interactive, fully conversational role-play solution for sales, Internet, BDC and service professionals. Practice realistic conversations, receive coaching, and build mastery. Managers assign scenarios and track progress.
Compensation Tool
Build and check pay plans against verified state and federal pay rules, with Word and Excel downloads. Executives control who sees which plans.
Weekly Ad Check
Every week your website's vehicle pages are checked against your state's advertising rules and FTC rules. One clear email lists only the pages that broke a rule.
Talk to Dealership Genius
Ask out loud on laptop or phone, just start speaking or say "Hey Dealership Genius." Hear a ~45 second spoken summary while the full written answer with source credits shows on screen.
50 states + FTC = 51 rule sets
State pay and advertising laws plus federal FTC rules sit behind every answer, every Ad Check finding and the Law Library.
Your documents, answered
Upload factory incentive programs, training manuals and processes. Ask a question and get the exact detail in seconds.
390 independent vendor ratings
Researched solutions across 24 categories, ranked for your store with costs, scores and replacements. No vendor pays to be listed.
Daily Top List with proof
Each person gets a short daily list. Items finish only by actually doing them, and managers see a daily leaderboard and history.
Career levels 1–5
Salespeople and service advisors move from Associate to Master. Every step up requires passing a test, and managers and group leaders see who is ready to grow.
Action plans + meetings
Turn any answer into dated steps with owners, and run manager meetings with ready-made agendas and lessons.
Leader-grade security
Each store's data is sealed off from every other store. Leaders use two-step sign-in, and every plan has usage limits.
Real Talk recording
Talk with Dealership Genius
An actual question and spoken answer in a demo store, with live transcription. Original audio and waiting time preserved; cropped for privacy.
Ask Dealership Genius
Ask the question you would ask a mentor who has run the store and fixed the department. You get a direct answer, the reasoning, and the next moves.
- Unlimited questions, plain-English answers
- Reasoning and benchmarks, not vague advice
- Copy or share any answer with one tap
Knowledge base
Every lesson organized the way a dealership runs. Click a topic for a briefing: what matters, what the numbers should be, and where operators lose money.
- Structured briefings on every major topic
- Warning signs and targets called out plainly
- Skim before a meeting, study after
Complete topic map
New cars, used cars, inventory, digital retailing, sales, fixed operations, staffing, capital, AI, compliance, cybersecurity, profitability, EVs, DMS and leads, mapped so nothing sits in a silo.
- Every discipline in one clear hierarchy
- Drill from a department to a single decision
- Nothing buried, nothing duplicated
Training outlines (Pro)
Turn expertise into Monday morning. Generate a printable outline for any topic with objectives, agenda, discussion questions and the metrics to watch, then run the meeting yourself.
- Meeting-ready agendas in seconds
- Print or save to PDF in one click
- Consistent standards across every rooftop
Blueprints (Pro)
Proven action plans for the projects that move the needle: fixed operations gross, used-vehicle velocity, lead response, staffing, digital retailing, AI and profitability. Edit them into your own.
- Seven starter plans built from real turnarounds
- Editable, saveable and assignable
- Tailors to your store's own numbers
Insight articles (Pro)
Long-form deep dives on the issues operators care about most, each with a permanent link you can forward to a lender, an OEM contact or your leadership team.
- Perspective from the operating seat
- Permanent links, easy to share
- New articles added continuously
Utilization and store recaps (Pro)
See who is using Dealership Genius, day by day or week by week, for the whole store and for each person. Send an executive or management recap now or on a weekly or monthly schedule, with progress notes and recommendations you can edit.
- Daily and weekly usage charts, drill into any person
- Each manager's recap covers only their department
- Weekly store email lists every meeting, plan, lesson and quiz
Learn the product yourself
A built-in guide of 21 short lessons in six sections, each with a Try it now button and a progress bar, so every new user gets productive without a training call.
- Step-by-step lessons for every menu area
- Invitations with delivery status, Copy link and automatic reminders
- Intelligence Center stories link straight to their sources
Works everywhere you work
Desktop at the office, laptop on the road, phone between stores. Same expertise, same clarity, with your device's native share tools built in.
- Full experience on phone and tablet
- A short welcome guide the first time you open each area
- Always the latest version, with a one-click refresh when we improve it
Private and de-identified
Every answer comes from a private body of expertise. Participants in the original recordings are de-identified, so you read the lesson, never anyone's confidential detail.
- Participants de-identified by design
- No dealership, group or contact identifiers
- Your questions stay yours
Your store profile (Pro)
Pro members enter their own dealership details: rooftops, brands, volume, staffing, labor rate, days supply, lead response and closing rate. Everything then speaks to your store.
- Recommendations sized to your volume and staffing
- Blueprints and training outlines tailored to your numbers
- Update it any time as your store or market changes
The Vault
57 verified outside resources across 12 knowledge domains, read and scored by hand, ordered into a fast track for the position you hold. Every link was checked, and each resource tells you why it belongs and what to do with it.
- Fast tracks for 10 roles, from frontline to dealer principal
- Official page and companion file for every resource
- One click turns a resource into a meeting, a plan or a lesson (Pro)
- Assign one to a person with the change you expect and a follow-up date (Pro)
Your objectives
Say what you are trying to accomplish in your own words. You get the questions worth settling first, then the action plan, manager's meeting or lesson that gets it done, built while you watch.
- Start from a goal, not a search box
- Plans, meetings and lessons built from the same goal
- Everything kept on one page you can come back to
Lessons, quizzes and certificates
Assign a lesson to a person or a whole department. Each one ends in a short six-question check, and passing produces a dated certificate in that person's name.
- Printable certificates for the people who pass
- Leadership sees who was assigned, who finished and who is certified
- Open any assignment to see each person's best score
Your daily command centre (Pro)
Next training meetings, plans still open, lessons ready to run and your saved work, all on one screen, and all actionable without leaving it.
- Open a meeting to read it, swap the lesson or mark it run
- Tick plan steps off in place, with late steps in red
- Colour carries meaning: finished, needs attention, late, coming up
Groups: every store, one bill
Dealer groups run every rooftop on one Group plan, priced per store with automatic volume discounts. A Group view compares usage store by store, and each store can carry its own logo, colors and background.
- One bill for every store, with new stores added from the Group page
- 10% off at 5 stores, 15% at 15 and 25% at 30, applied automatically
- Store-by-store usage, per-person detail and manager nudges
- Your group's own logo, theme and background on every store
Your team, by department
Invite your own staff with a role picker that lands each person in the right department. A sales leader sets up sales and F&I; a fixed operations director gets the service and parts version.
- Department heads see their own people and their own numbers
- Action plan progress shows on the department that owns it
- Everyone still reaches all of Dealership Genius for any part of the store
Consistent deliverables
Every action plan, manager's meeting and lesson is checked against a required structure and length before it is saved. Thin drafts are rejected and rebuilt, so your team never gets a half-page hand-off.
- Action plans: six to eight dated steps, each with an owner and a finish line
- Meetings: why it matters, timed agenda, talking points, questions, commitments, check back
- Lessons: full written lesson with a playbook and an end-of-lesson check
Your own documents (Pro)
Upload your pay plans, process guides, manufacturer programmes and policies. Answers then quote your own rules and numbers, and the documents stay private to your dealership.
- PDFs and Word documents, dropped straight in
- Answers reflect your pay plan, not a generic one
- Visible only to members of your store
One search across The Playbook
Type a subject like retention and get one list of every matching lesson, whichever topic it sits under, then turn any of them into a meeting, plan or lesson.
- Press Return or Find this topic
- Best matches first
- Act on a lesson without leaving the list
Vendor intelligence
Vendor Research: 390 researched solutions across 24 categories, ranked for what matters most to your store, with scores, costs, replacements and first-hand verified facts.
- Pick several priorities at once and the ranking adjusts
- See where your current stack ranks
- Verified facts badge when the answer comes from first-hand knowledge
- Ask follow-up questions in the same thread
Start with a 7-day free trial
Sign up, ask your first question, and put an answer to work today.