The idea that dealerships offer digital retailing is fake news.

Short answer: [one or two sentences that answer the headline outright, before any set-up].

Key takeaways

1. [First takeaway, stated as a finding, not a topic]
2. [Second takeaway]
3. [Third takeaway]
4. [Fourth takeaway]
5. [Fifth takeaway]

By the numbers

The standard to hold

[What has to be true before anything else works. Name the specific platforms, OEM programs, industry bodies or published research where they are not confidential.]

How the best operators run it

[The steps in order. Who owns each one, and how often it happens.]

Comparing the two common approaches

How to choose

This fits you if: [ ]

This does not fit you if: [ ]

Five questions to ask before you commit

1. [ ]
2. [ ]
3. [ ]
4. [ ]
5. [ ]

Red flags: [ ]

The mistakes that cost the most

[Two or three specific, expensive mistakes and what they cost.]

Your next three moves

1. [Action, with an owner and a date]
2. [Action]
3. [Action]

About this guidance

Written by David Spisak from nearly 50 years in retail automotive. Last reviewed [month year].

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